Join us as seller Meet Jailyn Sawyer of YP Beauty Paradise - Grind Pretty
0

Your Cart is Empty

Meet Jailyn Sawyer of YP Beauty Paradise

April 30, 2023

Meet Jailyn Sawyer of YP Beauty Paradise

Owner, Jailyn Sawyer, traveled to Oahu, Hawaii in 2019 while in college and quickly recognized the lack of ethnic hair services and items on the island. After returning to the island in 2020, she began doing hair out of her room and received insight from her clients on what products they were searching for. Fast forward a year later, in February 2021. Right downstairs from that room she started from, Yaya & Pop Pop's Beauty Paradise was born. Named after her grandparents, Jailyn has turned YP Beauty Paradise into a safe space for all girlies! For all hair types, with emphasis on ethnic hair, to be able to receive products and services that fit their hair type. 

GP: What adversities do you currently face being a black owned business on a not-so diverse island?

Being on a not-so-diverse island has had a lot of pros and cons. For me, I didn’t see it as an obstacle but as an advantage to corner the niche market, bring my business, educate my consumers, and bring a sense of home and understanding to those who are here and look like me. Bringing a black owned beauty supply store and hair salon to the island was not easy. Getting people to understand the different products, understand what their hair can do, and simply seeing the need to take care of their hair in general can be a challenge. Being a young black woman also inspired some but turned eyes to others. When you walk into a beauty supply store you usually see an asian owner who knows nothing about black hair care.  Getting my customers to understand I am a real business, just like the Asian beauty supply stores was a challenge. People have tried to bargain with me, not respect boundaries, or simply take me serious. I never got discouraged, every loss I took it as a lesson and it made me more motivated to keep going and growing. My business may not be for everyone, but for those for value and support me, keeps me going. 2 years later I learned, if there’s no space at the table you can create your own. Now a days, Yaya & Pop Pop’s Beauty Paradise is still doing better than ever! 

GP: How have you been able to maintain a brick-and-mortar location? Any marketing tips and tricks? 

I have been able to maintain a brick and mortar location by simply being authentic to my vision. Many people will give suggestions and opinions but in the end I make the decisions that’s best for me. Finding my ideal customers is important and understanding my why helps me maintain. I wanted a positive salon setting that my customers can in and get their hair done & have affordable products that will help them maintain their hair at home. Or if you’re not getting your hair done with us, our customers can come in and be greeted by other African American women that know their hair type. Social media and word of mouth has been our best marketing tactics. The old school leaving flyers on cars and door tags front doors works wonders!

GP: Describe your average/ideal clientele ? 

My ideal clientele is a girlie excited about learning what her hair can do! Being on an island where black hair is scarce I aim to find girlies who have been searching for a new hair home. I love having motivating clientele that are business owners, college students, or career driven girl bosses! We all learn from each other and I love being able to refer one another.



Also in News

Business is Blooming with Morgan Debaun
Business is Blooming with Morgan Debaun

May 17, 2023

From a young age, Morgan’s dreams have flourished into the blooming success it is today. With hard work and dedication to overcoming roadblocks inspired by being a minority woman in business, Morgan has achieved what many women entrepreneurs only ever hope for: a thriving empire built from nothing but ambition. Read on as I interviewed Morgan for a closer look at the path this self-made mogul traveled on her way to becoming one of America's top millennial business leaders!
Meet Mercedes Kelly of Billionaire Creators Academy
Meet Mercedes Kelly of Billionaire Creators Academy

April 30, 2023

We recently had the pleasure of interviewing Mercedes Kelly, CEO of Billionaire Creator Academy. In her role as CEO, Mercedes is responsible for leading a team dedicated to helping entrepreneurs reach their highest level of success and financial freedom. She shared with us some insight into what it takes to create lasting wealth in today’s ever-changing business landscape. We were inspired by her passion and enthusiasm for empowering others through education and mentorship. Join us as we discuss the strategies she has developed that have helped many individuals achieve their goals!

Meet Tiana Littlejohn of Black Female Owned, LLC
Meet Tiana Littlejohn of Black Female Owned, LLC

April 30, 2023

Tiana Littlejohn strongly felt that her combined experience of service as a military woman and civilian were preparing her to serve as an entrepreneur. Black Female Owned also creatively stands for "Building Future Opportunities," which the company adopted as its' official slogan. In 2019, Tiana awarded her first self-funded business grant to The Black Light Foundation, a black female owned non-profit organization out of Miami, FL dedicated to providing resources for mental health and wellness. She's also collaborated with numerous black female entrepreneurs in support of their brands. Although the company initially focused on providing self-encouraging apparel for black female entrepreneurs, the demand and vision has grown to include men's apparel, home and living products, a branded coffee collection and more. 

Sign up for our Newsletter