In a world where feminine care has long been overlooked, under-researched, and over-commercialized, Salt XO has become the refreshing truth we didn’t know we needed.
This April, the brand marks seven powerful years in business with the Sacred Seven celebration—a private event in Miami, Florida on April 19, 2025, honoring the evolution of Salt XO and the loyal community that’s helped fuel its rise.
But this isn’t just a birthday party. It’s a bold statement.
Founder Jhalesa Seymour started Salt XO in 2018 with just $67, a few clean ingredients, and a whole lot of purpose. Frustrated with the irritation caused by mainstream feminine products, she took matters into her own hands—literally—crafting handmade soap in her college apartment.
“I didn’t have a chemistry degree or a blueprint,” says Seymour. “I had a vision, and I knew women deserved better.”
That homemade solution grew into a brand that’s helped thousands of women ditch harsh chemicals for honest care that actually works—with washes, oils, and scrubs that support your natural balance, not disrupt it.
Seven years later, Salt XO has evolved into more than a product line—it’s a movement of feminine power rooted in healing, transparency, and truth.
From viral moments on social media to the undying support of the “SaltBae” community, the brand has cemented itself as a trusted voice in feminine wellness—especially for women who have long felt ignored by traditional beauty aisles.
This weekend’s invite-only celebration in Miami will highlight Salt XO’s journey, elevate the voices of the women who helped shape the brand, and look ahead at what’s next in this new era of feminine care.
Expect intimate moments of reflection, gratitude, and unapologetic joy—just the way Jhalesa intended.
With a growing product line, brand collaborations, and media coverage on the horizon, Salt XO is stepping into 2025 with the same energy that started it all: radical care for women, by women.
“We’re still here for the same reason we started,” says Seymour. “To help women feel clean, confident, and cared for—naturally.”
