Luxury meets legendary as Louis Vuitton steps into the world of beauty with none other than Pat McGrath, the visionary behind some of the most iconic makeup looks in fashion history. Known as the “Mother of Makeup,” McGrath’s artistry has defined runway glam for decades, and now she’s lending her magic touch to Louis Vuitton’s first-ever makeup collection.
When it comes to setting beauty trends, Pat McGrath is always ten steps ahead. As the founder of Pat McGrath Labs, she’s revolutionized the industry with high-pigment formulas, skin-perfecting foundations, and ultra-luxe packaging that feels as good as it looks. Her work has graced countless magazine covers, adorned the faces of A-list celebrities, and redefined beauty standards worldwide.
Now, Louis Vuitton is betting on McGrath’s genius to make their mark in luxury cosmetics. The French fashion house, already synonymous with opulence and craftsmanship, is expanding its empire to include high-end makeup, and what better way to do it than with a Black woman who has redefined modern beauty?
Kicking off this highly anticipated beauty line is Rouge Premier, a collection of sumptuous lipsticks designed to deliver bold color with a weightless feel. Louis Vuitton’s artistic director, Nicolas Ghesquière, and McGrath have worked together to create 16 ultra-pigmented shades, blending innovation with old-world French luxury. From soft nudes to deep, rich reds, each lipstick embodies sophistication and creativity.
With an elegant lacquered case crafted by Louis Vuitton’s design team, these aren’t just lipsticks—they’re collector’s items. Expect couture-level craftsmanship infused into every detail, proving that beauty and fashion are more intertwined than ever.
Pat McGrath’s appointment as the creative force behind Louis Vuitton’s beauty line isn’t just a win for luxury cosmetics—it’s a win for representation. As a Black woman dominating the beauty space, McGrath’s influence continues to shatter ceilings, paving the way for inclusivity at the highest levels of fashion and beauty.
This collaboration also highlights the growing synergy between high fashion and makeup, reinforcing the idea that beauty isn’t just an afterthought—it’s an integral part of self-expression.
Set to launch exclusively at select Louis Vuitton stores and online, Rouge Premier is just the beginning. With Pat McGrath leading the charge, this beauty line is bound to be as timeless and iconic as a monogrammed LV bag.
For those who love luxury with a bold edge, consider this your next must-have. Because when Louis Vuitton and Pat McGrath join forces, you already know—it’s about to be legendary.
