In the world of skincare, there has been a noticeable lack of representation for people with melanin-rich skin. For years, the industry has struggled to cater to the unique needs of Black and Brown individuals. But one woman is taking matters into her own hands and revolutionizing the industry from the inside out.
Britni Ricard is the Founder of Cota Skin, a skincare company created specifically for people of color. Her mission is to provide high-quality, affordable, and effective skincare products that are designed to cater to the unique needs of melanin-rich skin. But her journey towards this success hasn't been an easy one.
Britni originally studied Psychology in college, but her passion for entrepreneurship led her to start her own LLC. With a deep hunger for growth and a willingness to learn, she utilized public resources such as the library to educate herself on the process of creating a successful business.
Starting from scratch, Britni faced many challenges. She had to learn how to do everything on her own, from marketing to shipping to customer service. But as her business grew, she realized the importance of scaling and now has a team of dedicated individuals ready to serve in multiple departments.
Despite the challenges of running a business, Britni faced even greater obstacles when she became pregnant. As a CEO running a multimillion-dollar business, she had to learn how to delegate, get plenty of rest, and avoid missing important deadlines due to "pregnancy brain."
But through it all, Britni persevered, and her hard work paid off. Cota Skin has not only gained a loyal customer base but has also caught the attention of the City Girls, a popular rap duo, who have become vocal supporters of the brand.
Britni's success is not only a testament to her determination but also to the power of representation in the beauty industry. For too long, Black and Brown women have been overlooked and underserved by an industry that doesn't cater to their unique needs. But with Cota Skin, Britni is showing that there is a better way.
As she puts it, "Walk boldly knowing that you carry a solution in your hands." Her advice to young women who want to start their own businesses is to be confident in what they offer and not be afraid to go after what they want in life. It's a message that resonates not only in the business world but in life in general.
For other mom entrepreneurs, Britni recommends delegating as much as possible, getting plenty of rest, and avoiding the risks associated with pregnancy by being informed and protecting your mental health.
Her story is an inspiration to anyone who has ever felt overlooked or underserved. With hard work, determination, and a passion for making a difference, Britni has changed the game in the skincare industry and set an example for others to follow. As she says, "anything is possible."
Oftentimes on our entrepreneurial journey, we get discouraged because we’re not exactly where we desire to be, but insight is what allows one to see the bigger picture, and what’s to come if we simply persevere. At 13, Dr. Mya Smith-Edmonds began working at her father’s McDonald’s where she developed her strong work ethic, accountability, discipline and focus. Today she is the proud owner of nine McDonald’s restaurants.