You may have first discovered Stormi Steele on the hit show Love & Huntsville, or perhaps you recently witnessed her breaking records on TikTok. But Stormi is no stranger to hard work and perseverance. Her journey from mixing hair products in her kitchen to building a multi-million-dollar beauty empire is nothing short of remarkable. As the founder of Canvas Beauty Brand, Stormi has not only created a product line that resonates with customers but has also become a beacon of inspiration for aspiring entrepreneurs. Her path is filled with leaps of faith, moments of doubt, and an unwavering commitment to authenticity. In this interview, we dive into the pivotal moments that shaped her journey, the challenges she faced, and the wisdom she’s gained along the way. Whether you’re an entrepreneur in the making or simply a fan of her work, Stormi’s story is sure to inspire you to trust the process and embrace the power of staying true to yourself.
- Your journey from starting in your kitchen to building a multi-million-dollar beauty empire in a warehouse is truly inspiring. What were some of the pivotal moments or challenges that shaped your path?
I can’t pinpoint just one pivotal moment because every step I’ve taken on faith has shaped my journey. Each decision, guided by what felt right, became a cornerstone. As you mentioned, I began in the kitchen, but a major leap was when I decided to invest in a 500-square-foot warehouse, despite not knowing what the outcome would be. That leap of faith was a defining example of how trusting the process can lead to growth and success because I would have never ended up in my now 30,000-square-foot warehouse.
- Many aspiring entrepreneurs struggle with fear and self-doubt. What advice would you give to women who are hesitant to take that first leap into entrepreneurship?
I firmly believe in leaning into those powerful feelings that drive you to take action—the kind of visions that keep you up at night. I see those as divine signals, guiding you toward what you’re meant to do. If a vision is within you, it’s because you’re meant to bring it to life. Trust that you were given this vision for a reason, and it’s your responsibility to make it a reality. When you embrace this mindset, it becomes easier to have faith in the outcome. Remember, if it’s in you, it’s on you—you’re the one chosen to bring that vision to fruition.
- Stormi, you're known for your authenticity and transparency. How important is it for entrepreneurs to stay true to themselves, and how has this influenced your brand?
I always stand by this belief: “Your obedience is connected to so many other people’s destiny.” This guiding principle drives me to remain authentic and transparent in all that I do. I understand that living in my truth—sharing every part of my journey, whether good, bad, or indifferent—allows others to connect with their own path. When people see my journey, they can find the courage to pursue whatever God has placed in their hearts. For me, staying true to myself and being transparent isn’t just about my own growth; it’s about helping others realize that they, too, can reach their destined end. My journey isn’t just mine—it’s meant to inspire and uplift others.
- You recently broke a record on TikTok, which is an incredible achievement! How has social media, especially TikTok, played a role in the growth and visibility of your brand? What tips do you have for others looking to leverage these platforms? .......
Read the full cover story by downloading the Fall 2024 issue!
Photographer: Roy Cox | @RoyCoxStudio
Creative Director: Mike Star | @TheMikeStar
MUA: Jeremy Dell | @PaintedByJeremy
Wardrobe: Cashe Royal | @RoyalFudgeStyling
Set Fashion Assist: Ben Safee | @_BenSafee
Who Is Stormi Steele? The 2026 Update
Since this cover story ran, Stormi Steele has kept leveling up. Here's the quick rundown for everyone just discovering her:
She built Canvas Beauty from her kitchen. The Canvas Beauty Brand founder and CEO started mixing hair-care formulas at home, opened her own salon, and launched the brand online in 2018 — growing it from a 500-square-foot warehouse into a 30,000-square-foot operation.
She made TikTok Shop history. Stormi became one of the first creators ever to top $1 million in sales in a single TikTok livestream, and her viral Body Glaze has sold over a million units. Canvas Beauty topped $3 million in Black Friday sales on TikTok Shop.
She's a TV star. After Love & Marriage: Huntsville, Stormi now leads her own OWN series, Belle Collective: Birmingham, which premiered in April 2026.
She's expanding the empire. In January 2026, Canvas Beauty launched its first celebrity partnership — a fragrance and body-care collection with La La Anthony.
READ STORMI'S FULL COVER STORY →
Want to be in the room where stories like Stormi's get told live? Grind Pretty Fest hits Chicago on August 29, 2026 — grab your tickets and come build with us.
